Target: Fall Back Into Spring

Target came to us needing video editing services to creatively tell a story with existing footage of girls having a blast on a beach for their upcoming bikini Spring campaign. One of the challenges was that the sky was gray, so we did some color correction to give it a more “happy” look.

After they spent several hours sifting through stock music choices, they decided to hire us to write and produce a song for the spot. We entitled it “Fall Back Into Spring”, which became the title of the project. Recording artist Kristen McNamara, who had just wrapped up a season of American Idol, performed the lead vocal part.

Our Role:

  • Creative Direction
  • Video Edit & Color
  • Motion Graphics
  • Original Music
  • Audio Edit
  • Audio Mix